The 5 quickest wins you can implement today in your Adwords account

Running paid search campaigns can seem easy enough at first. Choose some keywords, write some ad copy and send visitors over to your website. How difficult could it be?

Well, here’s the thing. Adwords could be the most competitive ad platform ever created. Marketers have known for a while how powerful it is to be in front of purchase intent, and Adwords is one of the few platforms that provides this opportunity at scale.

But jumping into paid search without experience or knowledge is like getting into a high stakes poker game thinking you’ll do fine just because you know that a flush beats a straight.

If you don’t have experts by your side, here are 5 quick ways to improve your account performance. I’ve tried to include ideas that are relatively universal, but nothing is ALWAYS true. Be sure to keep an eye on the data after making any changes to see what impact your adjustments have had.

1) Don’t hit your daily campaign budget

This may seem counterintuitive, but you should almost never hit your campaign budget spend. If you’re hitting it every day, try lowering your bids until you come close to your budget every day, but not quite. You should be able to lower you all in CPA just by lowering your CPC bids (in situations where you consistently hit your campaign budgets).

2) Optimize ad rotation for conversions

With rare exceptions, most accounts should be optimizing for conversions in ad rotation. Optimizing for clicks may seem like a decent option, but ultimately your goals are conversions, not clicks. Certain copy may get attention but maybe your landing page can’t follow through on the promise of the copy. Set up conversion tracking (we almost always do this through Google Analytics goals), and rotate creative optimized for conversions.

3) Add all available ad extensions

If you’re not using all of the real estate available to you via ad extensions, you should be. Generally speaking, the more information you provide, the more qualified a click will be. Ad copy on Adwords ads is limited, so extensions can give you the ability to convey more information about your offer. And higher CTRs means higher Quality Scores means lower CPCs.

4) Remove Display Select (definitely) and Search Partners (probably)

One annoying (and maybe a bit nefarious) thing about Adwords is that they’ll almost always give new advertisers settings that get them to spend more money. An example of this is opting you into Display Select when you create a Search campaign. With this setting, your text ads will show in Display ads (i.e. not search). The performance here will almost always not be good in comparison for search. Remove this until you can really focus separately on your Display strategy.

Search Partners are different, as these are search ads, but just not on I’ve seen accounts have success here, so this is not necessarily a no-go, but it is probably best to remove this until you have the ability and time to properly test/adjust.

5) Add phrase/exact match keywords for all keywords that have converted

One of the most important reports in an Adwords account to be checking is the search terms report. This is where you’ll see all of the actual queries that triggered clicks. Look through these reports consistently and add negative keywords to keep your ads from being shown to non-qualified searchers. Second, if you started casting a wide net with modified broad match keyword to start, you should look at the search terms report for every query that converted. Break those keywords out into their own Ad Groups so that you can even further refine the copy for those searchers and get even more clicks (remember, higher CTRs mean better Quality Scores means lower costs) and more conversions.

Implementing these 5 adjustments should improve your Adwords account performance soon. While no advice is 100% universal, these changes should have a net positive impact. Understanding the why is always important though, so feel free to reach out if you want some help understanding these concepts.

Thanks for reading!

3 things we've learned doing marketing for over 50 startups

Hope your New Year has started off with a bang! We've learned a lot about how companies grow in the 2+ years we've been executing digital marketing campaigns for our clients. As you start dialing up your marketing efforts this year, we wanted to send a couple brief notes on what we've learned.

1) Marketing debt accumulates

You may have heard of "technical debt", and "marketing debt" is very similar. In web development, the idea is that every additional line of code compounds the challenge of changing directions. Sales efforts, for example, don't really have this quality. Make a mistake in a sales meeting, this likely won't impact the next meeting. But marketing debt accumulates like technical debt. Spend the time and money needed to build the right foundations (or re-build). Early decisions can have compounding (both positive and negative) effects.

2) Establish your brand first, then move to strategy (prioritization), then tactics

This is primarily for early stage businesses. It's important that you don't start executing on new marketing initiatives before nailing down your mission/brand and how this is presented to customers. What does your ideal customer look like? What drives them? Why does your company exist? Does your visual identity reflect these things? Does your copy? Then strategize. How much money do you have to execute? In what sequence should you do things? Finally you can determine the tactics needed to move forward. Almost every successful company we see is driven by mission. Consumers (both B2C and B2B) can sense a company that isn't.

3) If your team is small and doesn’t have expertise, focus on one or two channels

If you have the resources to take on everything, certainly do it. Customers are multi-channel and need to be exposed to your brand in multiple places (social, press, email, blogs, adwords, etc). That said, if you’re a small team and don’t have expertise on your team, just focus on one or two of these for now. Trying to do all of it will mean doing none of it well. Focus and effort will get you 90% of the way there in one channel and can drive results. 40% work across 4-5 channels won’t get you anywhere. If you want help determining which channels to really focus on, send me an email, and I'm happy to help you strategize.

A thank you note to Rand Fishkin

This is a short post, but one that I needed to write.

Back in about 2008, I had left a job in finance and was working as an intern for a startup based in NYC. I was only a few years out of college and had no idea how I would actually be helpful to this particular startup and to the digital economy at large.

At this startup, we had an SEO agency that didn’t seem to be doing much, so I told my bosses that I would learn SEO and do it. I told them to not bother me for two weeks and I would learn enough about SEO and SEM to run those campaigns.

Fast forward 7 years or so and I have this small digital marketing agency, Dozen Digital.

If it wasn’t for Moz, and in particular, for Rand, I wouldn’t have as fulfilling of a career as I do. And there are likely a handful of people that get to this post that have a similar story.

Rand’s desire to always give back to the community, to continually teach and push the boundaries of this industry, and to do so in a kind and honest way, has been an inspiration to me and I’m sure many others.

So thank you Rand, for setting the bar high and for being a part in creating rewarding careers for people that you may never know or meet, like me.


Customer Acquisition Event with RRE Portfolio

A few weeks ago, we partnered with RRE to put on a customer acquisition event for some of their portfolio companies.  Attendance was great - 15 or so companies attended, represented by founders, marketers and a few curious sales/biz dev/finance folks.  RRE’s portfolio is a great representation of our target client base: early-stage (seed or Series A) New York-based internet companies.

Sure, events like these can be useful for short-term lead gen, but frankly we approach them with two other goals at the forefront: 

  • Community building:  The majority of the clients we’ve worked with (now over 40) have come from either a referral, a prior relationship or an event.  Helping companies understand some of their customer acquisition challenges in a group setting is a great way for us to build our reputation.
  • Rapid feedback:  Group events like these give us the opportunity to connect with our ideal customers at scale.  Just as Eric Ries encourages startups to “get out of the building” and learn from customers, we do the same in these types of events.  The startup landscape broadly and customer acquisition tactics specifically change every day, so it’s extremely valuable for us to hear real-time feedback from a cross-section of startups.  

Here are a few themes that Jim spoke about at the RRE event:

No Arbitrage:  

Advertising exchanges are some of the most efficient marketplaces in the world.  For startups, finding a temporary mismatch between keyword competitiveness, relevance and price might be a savvy way to get off the ground, but you need to be prepared for those windows to close.  If you see even moderate success, 10 other startups will pop up and begin bidding for the same keywords and drive up the prices.  Three ways to combat this are: a) split your resources (time and money) between paid and organic - great content that your customers care about remains the best way to stay competitive; b) constantly test new channels, platforms, targeting methods, etc - Adwords may be hyper-competitive, but maybe a newer platform has lots of eyeballs and limited marketing dollars right now; and c) change the math - if you can boost your LTV math in a way that your competitors can’t (for example, build a great referral program), then you may be able to outbid them on ad platforms. 

Acquisition Methods Change at Scale:  

We’ve written about this before but it’s worth repeating.  Your early adopters may not be representative your billion dollar opportunity.  It may be worth using some capital-efficient digital marketing tactics to test where you might find your next big segment of customers.

Customer Acquisition is Not Algebra:  

We often hear people describe customer acquisition as a math problem or a puzzle- and once you crack the code, you can just throw more money in for the same predictable results.  That’s just not how it works.  In reality, the following things constantly change: product, customer preferences, trends, competitors, marketing channels and marketing tactics.  In reality, digital marketing is an iterative process- the idea of “just turning on marketing” is a myth. 

We'll be participating in a few more events like this over the coming weeks and months.  If you'd like to join, drop us a line!


Analytics Panel at Wharton's E-Marketing Week

Earlier this month, our founder Jim spoke on a panel at the University of Pennsylvania during its MUSE E-Marketing Engagement Week (MEME Week).  

Jim talked about the importance of analytics in the workplace and in decision making to a room full of Wharton and UPenn undergraduate students interested who are interested in marketing careers.  Some topics that the students wanted to cover included a) how Jim got into digital marketing and startups after starting his career in investment banking, b) how to approach complex problems in a structured way, and c) the importance of being able to bridge the gap between data and business decision making.

Joining Jim on the panel was Dennis Gleeson, Chief Evangelist at 1010data. Two of our favorite concepts from Dennis were, "Questions and insights are more valuable than answers," and "Lowering the cost of curiosity."

  • "Questions and insights are more valuable than answers."  We've been repeating this one to clients and prospective clients since we heard it.  For startups, this is a particularly relevant concept.  At the early stage, founders are running experiment after experiment, hoping that something will stick.  That's the nature of the business; nobody has answers- not founders, not employees, not investors, not agencies.  If an agency tells you exactly how to acquire customers and spend your limited money, be wary.  Chances are they haven't worked with startups much, and might just plan to apply a cookie-cutter approach to your inherently chaotic business.
  • Data can "lower the cost of curiosity."  Dennis blogged about this concept here.  What resonated with us is the idea that everyone at a startup has opinions.  Those opinions are extremely valuable- not only are your employees smart and thoughtful, but they know your product, customer and pain points better than anyone.  Every single member of the team probably always thinks, "hey, what if we did it this way..."  With the right framework for testing these hypotheses, startups can better harness the creative and intellectual horsepower of their employees and advisors.  Again, similar to the point above, nobody has answers, so a robust testing framework can encourage more questions.  It's simple logic: more hypotheses => more tests => increased likelihood that something might hit. 

Stay tuned for more updates from events across the startup, technology and marketing ecosystems. 

“…and we haven’t spent a single dollar on marketing yet!”`

In the first phase of company building, founders focus on product. They go “heads down” on making something that someone, somewhere will find useful. Generally this product-building phase is followed by (or run in tandem with) months of customer development. Founders pound the pavement and tell everyone who will listen about that killer use case for the awesome product that they’ve built. They get a few users/customers/downloads/subscriptions/views/whatever. Time to scale.

When it’s time to scale, founders often go out to raise money. The rationale is, “we have something here- we need your money so we can pour fuel on this fire.” In the VC pitch deck, they show an annotated product/milestone timeline trending up and to the right. They talk about traction. They talk about power users and engagement. They talk about early adopters and negative churn. They talk about organic growth. Then, they drop the bomb: “…and that’s without spending a single dollar on marketing!”

That statement worries me. Investors are evaluating whether or not to invest in your company. They’re deciding whether to give you their money. One you get it, you’ll need to spend their money. You’ll need to spend it fast.

“You can’t start a fire without a spark” – Springsteen

Don’t get me wrong- generating traction/product market fit/scale without spending on marketing is very, very impressive. It’s a great way to start building a business. However, there are three reasons to consider experimenting a bit with paid customer acquisition before talking to VCs:

Do You Know How to Spend Marketing Dollars?

This was one of my favorite questions when I was a seed investor. Here’s my logic: ok, you’re asking for 1-2 million dollars to scale your startup. 50-65% of that will go to new hires, including a marketer. Some will go to office space + perks and maybe some salary bumps. Most of the rest will go toward marketing. So in total, you’ll be investing at least a few hundred thousand dollars + a new team member + a mid level salary + equity toward your marketing organization.

Of course I’m going to ask this question. I need to feel comfortable that you know how to spend it.

Before raising external capital, you’ve spent your own money on team and you’ve spent on tech, so I can clearly see that you know how to do that; I’m fine giving you money to scale your headcount and work on product. But if you have’t spent on marketing, we’re going to need to have this conversation.

Early Adopters Might Not Scale

Understanding your existing customer base is obviously important. However, once you raise money, you’ll need to grow at an insane pace – think 5-10x in 24 months. That means that your first 100 users could look dramatically different than your next 1,000. Allocating some money to a few tests via paid social or AdWords could really help you understand where the next cohort of users will come from.

Two examples we see all the time at Dozen Digital:

  • Kickstarter/ Indiegogo company figures out who their backers were and doubles down, building a company on top of that exact demographic. It could work, but those numbers can be deceiving once you leave the friendly confines of a crowdfunding site’s distribution network.
  • Direct-to-consumer company goes after the Warby Parker/ Everlane/ Bonobos/ Harry’s crowd. Good news: nice initial traction. Bad news: that crowd is tiny relative to web scale. If you’re making a direct to consumer widget, you’re in the widget business, not the “direct to consumer cool internet company” business. There are potential widget customers literally everywhere on the internet.

In both cases, it might make sense to test some new audiences with paid marketing before going back to VCs.

Scrappy Doesn’t Mean Cheap

Everyone loves a scrappy founding team. However, founders often stay in the “scrappy” mindset, even after they raise money. This can lead to pennywise/pound foolish decision making. Again, investors are giving you their money so you can spend it really, really fast.

If you project that you’re afraid to take big swings and spend large amounts of money for even larger payoffs, that could signal to VCs that you’re not cut out to be a VC-backed founder. Keep in mind that their business depends on exponential returns, so your job as a portfolio company CEO is to swing for the fences.

This post originally appeared on Kevin Weeks' blog and his Medium page.

“What’s your CPA?” is a trick question

If you’re an early stage company, you care about two numbers: cash and burn rate. How much money do you have (cash)? When do you run out (burn rate)? CPA and LTV are overrated.

In today’s competitive, crowded, aggressive fundraising environment, traction has become more and more important to a company’s story. One of the ways that I’ve seen founders display traction is by showing some sort of growth (revenue, # of deals, # of customers, etc) alongside CPA and LTV numbers for context. But here’s the thing- until you’re at massive scale, your CPA and LTV are pretty meaningless as standalone numbers. However if understood properly, CPA and LTV can be indicators of the health of the business – demand for your product, your effectiveness at targeting early adopters, your future customer acquisition strategy, etc.

Investors rarely ask early stage companies about LTV because it’s usually too early to tell. They may ask for cohort analysis, engagement metrics or repeat purchases, but those aren’t really LTV; they’re ways to gauge how well you understand your customer’s behavior.  Secondly, LTV is largely out of the control of the entrepreneur at the early stage. Sure, LTV is a function of product, pricing and positioning  (which are set by founders), but there’s so much customer- and market-related uncertainty for seed-stage products, that I find it silly to hold a founder accountable for LTV.  Most early investors that I know feel the same way and don’t get wrapped up in LTV on its own.

But for some reason, investors and founders both like to talk about CPA throughout the entire life of a company. The rationale is this: you control the purse strings, so you should know how much you need to spend to see some growth. I get it- it’s tempting to look at data if data exists. And if the data is in a format that the market is used to seeing, even better. But that data is generally meaningless and muddled, for a bunch of reasons (untested sales cycles, consumer psychology around new products, attribution issues, very small numbers/sample sizes, differences between early adopters vs mass market, depth of early acquisition channels/strategies/customer bases, etc, etc, etc). Rather than expand on why CPA is meaningless, let’s discuss how to handle the CPA question, which will definitely come up.

Think of “what’s your CPA?” like one of those consulting interviews: there is no right or wrong answer. In fact, investors don’t really even want an answer, they just want to see that you’re thoughtful. If a consultant asks a job candidate how many golf balls are hit into the water in the United States per year, the answer is not “3.6 million.” The answer is “well, let’s think about the addressable market of golfers in the US… and adjust for X… account for Y… learn more about Z… make some assumptions about A using logical, sound rationale B and dig deeper into assumption C. I’d say the answer is somewhere between X and Y, but I’d need to know more about Z.” Great answer. Not actually an answer, but great answer.

Why is that a great answer? Because (just like consultants) the answer that investors are looking for isn’t the answer to the question that they just asked. The question for early stage investors is not “what have you done?” it’s “what will you be able to do?” Showing that you’re thoughtful about your customer’s buying behavior, your market’s dynamics and why your product fits right in the middle is how you can nail the CPA discussion.

At Dozen Digital, we help our clients acquire customers on the web. Often, our clients are simultaneously in discussions with investors about their customer acquisition / growth strategies. For seed- and A-stage founders, a customer acquisition strategy is fluid- it requires a ton of tests, tweaking, hypotheses, optimization, pivoting, dead ends, false starts, feedback and more testing. When a client comes away from a few months of marketing (and spend) with a clarity about his/her customers, market and/or product, that’s a win.

To take that spend number, and ignore those invaluable learnings and insights, and use it as the numerator for a single ratio and assign any meaningful value to that ratio just seems short-sighted. Even if you come up with a “great” CPA, you’re still oversimplifying and undervaluing all of the learning you did to come to that number.  After all, early stage investors are buying your potential, not your historical financials.

On the flip side, using all of those tests, insights and learnings as the foundation to your pitch is a great way to show that you’ll be thoughtful with an investor’s money. Those anecdotes, questions and insights will help you build a company with a great CPA thats way less than your LTV.  But don’t worry about that quite yet- just focus on making progress and learning.

This post originally appeared on Kevin Weeks' blog and his Medium page.

Team, Growth and Efficiency: Lessons from First Round Capital’s State of Startups Report

First Round Capital is one of the best, if not the best, seed-stage venture capital investment firm in the world.  First Round was an early investor in many notable exits including, OnDeck and Square, and is currently invested in a handful of so-called unicorns such as Uber, Blue Apron and Warby Parker.    

Where First Round differentiates from the rest of the VC pack is by investing in its platform.  A typical venture capital firm might have a few partners and a handful of junior associates, with each teammate responsible for monitoring and helping the 5-10 companies that they “own.”  With 6 investors and 25 staff running platform, operations, finance and administration, First Round takes a different approach.  First Round formalized the support that its portfolio companies can access, from shared resources, to institutional knowledge, to other private community building events.  First Round’s “platform” approach is responsible for many events, conferences and other programs every year, as well as innovations like Dorm Room Fund and, of course, their annual holiday video

First Round Capital is one of the thought leaders in the startup and VC landscape.  Through its newsletter First Round Review (subscribe here- it’s great), they spread the knowledge, experience and lessons that successful founders, operators and advisors have shared with them.

Last month, First Round published a report called State of Startups, an in depth survey of over 500 venture-backed startup founders and CEOs.  Only 25% of the companies surveyed were part of the First Round community, so this report provides “an in-depth snapshot of what founders across the entire ecosystem are thinking and doing, what they're excited about and worried about, and how they're seeing the market — things that could very well change dramatically over the next several years.” 

Findings in three areas really jumped out at us: 

#1 Biggest Concern of founders:  Hiring Good People
Most Critical Hire in the Next Year:  14% said Senior Marketer
Hardest Executive Hire You've Had to Make?  15% said Marketing

Our take:  If you’re having trouble hiring in your marketing org, you’re not alone.  Over the last few years, we’ve observed firsthand how hard it can be to hire great digital marketers (P.S. we’re hiring!).  The reality is that there are more companies launching than ever before, and more of them are raising significant capital than ever before, so competition for good people is fierce.

Don’t be fooled: digital marketing and customer acquisition are technical skills. However, unlike other technical skills that can be learned in school (web dev or design, for example), the only way to learn digital marketing is by doing.  Demand for digital marketing skills is as high as we’ve ever seen, but the supply of good candidates is very, very thin.  

#2 Biggest Concern of Founders: Revenue Growth
#3 Biggest Concern of Founders: Acquiring Customers

Our take:  Should we be surprised that revenue growth and customer acquisition are near the top of the list of founder concerns?  These are people building businesses, so of course they should be concerned about revenue and customers, right?  Well, sort of.  Over the last few years, we’ve observed companies investing significant time, money and resources on things other than short-term growth, such as product, pivots, team, office space and other employee perks.  With relatively easy money, it's become tempting to drink the Kool Aid/Kind Bars and delay “turning on revenue" or "turning on growth” until the last minute.  

Times are apparently changing.  We’ve seen countless examples of every participant on the startup food chain (accelerators, downstream VCs, corporate partners, tech acquirers, talent, customers, friends, parents) focusing on traction more than in recent years.  A tangible example: Seed and Series A investors all seem to agree that hurdles to raise a seed round have gotten higher, and that’s directly impacted the Series A world, and so on.  In short: “Traction” in 2015 > “Traction” in 2011.

Maybe you don’t pay attention to venture capitalists and their impossible growth standards- you have plenty of dry powder, you’re profitable or you’re self-funded.  But here’s the thing: other people you do business with pay attention to growth.  Employees that you otherwise wouldn’t be able to recruit will take pay cuts, put in insane hours and roll up their sleeves on grunt work… all in the name of growth.  Big acquirers of smaller companies tend to buy growth or team.  Huge customers need to see growth to get comfortable around your long-term sustainability as a partner.  Prospective customers look at growth as validation of your product's appeal when comparing to the competition.  Whether you read Tech Crunch every day or not, growth is currency.

Observation:  Founders fear long-term failure, but not the short-term mistakes that lead to it.

Our take:  The report concludes that founders fear long-term failure rather than the short-term mistakes that lead to it.  Unpacking this a bit, we actually see this all the time.  In fact, you’d probably be surprised how often we encounter an iteration of this:

I want to grow, so I’ll run a few ad sets on Facebook and a few on AdWords campaigns.  When I see certain ads outperforming the others, I’ll turn off the losers, and put more money behind the winners.  I’ll make some new ads in a few weeks and see if I can beat the old ones.  Since I’m a data-driven manager, I’ll make sure to keep CPA < LTV.  All I have to do to grow in the future is spend more on my best ad sets.

I hope we don’t need to elaborate on why this is a terrible, terrible strategy - certainly for long-term sustainable growth, and almost certainly for short-term growth.

Buying growth is easy.  Anyone can do it.  

Creating efficient, sustainable long-term growth is nearly impossible.  That’s what we do.


Note: This post originally appeared on Kevin Weeks' blog and his Medium page.

The Ultimate Customer Acquisition Checklist

Customer acquisition changes every single day. One of the most difficult (but rewarding) parts of doing digital marketing is keeping up with the latest tactics, techniques and strategies. We put together our Ultimate Customer Acquisition Checklist to organize and share over 300 of these tactics, techniques and strategies. Take a look and let us know what you think!

Click here to see the Checklist


A Dozen Holiday Gift Ideas

Our clients at Dozen Digital make some seriously awesome stuff. With the holidays fast approaching, we thought we'd let you all know about some of the great products our clients offer, all of which would make great gifts. Without further ado, read about the Dozen Digital 2015 Holiday Gift Guide below. 


1.  For the guy who's not quite sure how to answer the question “business or pleasure?”

Brown Captain Boot from Thursday Boot Company

Thursday Boot Company makes men's boots that are both modern and classic. Their philosophy says is all: Comfort, style, durability, versatility, and honest pricing.


2.  For your friend who bought a house this year and can’t stop talking about the bills

Keen Home Smart Vent Starter Kit

Keen Home’s Smart Vent regulates a home’s temperature room-by-room, increasing comfort and decreasing energy costs.


3.  For your friend who took great photos all year but hasn't gotten around to transforming them into awesome albums yet

TweedWolf Photo Album Gift Card

TweedWolf’s skilled designers select your best digital photos and work with you to craft them into beautifully printed photo albums.      


4.  For your friend who's cooler than everyone else you hang out with, but you can’t really explain why    

Lust Limited Unix Bracelet in Gold

Lust Limited makes modern, minimalist jewelry.

5.  For your friend who just wants 3 great beauty products...not a whole cabinet full

Mun Skin Travel Set

Mun Skin’s natural, organic skin care products are sourced from local, woman-owned co-ops.  

6.  For the new parents in your life (...for whom you have no idea how to shop)

aden + anais Swaddle Blankets from weeSpring

weeSpring is a platform that helps you find and share advice with your friends about baby essentials, like bottles, strollers, and diapers.

7.  For your friend who needs to kick that Starbucks habit and taste truly good coffee

Wandering Bear Cold Brew Coffee

Wandering Bear Coffee Company brings strong, fresh cold brew coffee to any refrigerator.  Ask about their home and office delivery service!

8.  For your friends who always have an eye on their next ski vacation

A long weekend in Vail booked for less on Tansler

Tansler lets you set your own price on vacation rentals to save up to 60% on your next trip.

9.  For your friends who always have an eye on their next beach vacation

For Him:  Faherty Brand Classic Board Short - Glen Canyon Print   

Faherty Brand makes eco-friendly, sustainable clothes for men and women including swimwear, soft shirts for men, and dresses and sweaters for women.    

10.  For the smartest kid you know

CogniToys Smart Dino

CogniToys has created the next generation of internet-connected smart toys that learn and grow with your child.

11.  For your friend in NYC who “always goes to the same bars and sees the same people”

A Night of Live Jazz and Great Cocktails at Analogue

Located in the heart of the West Village in New York City, Analogue is a bar specializing in craft cocktails, delicious snacks, and live jazz.

12.  For your friend who wants to spice up her look with distinctive, street-inspired accessories

Shayan Mini Nail Earring - Gold

Shayan makes custom-designed fine jewelry with contemporary and classic designs.

Bonus:  Want more great gift lists? Check out Rank&Style, who publishes multiple daily lists of the top ten products in every imaginable category; think jeans, lipsticks, sneakers, bras and beyond…   Rank&Style - Gift Lists


Hello World!

Hi there!

Welcome to the Dozen Digital blog. Hopefully this is the first of many times you find your way over here :) 

I wanted to first introduce you to our team. 


My name is Jim and I’m the founder of Dozen Digital. I’ve been doing digital marketing since 2008, first as a co-founder of, and subsequently as a consultant to over 25 companies in the last year a half. 

I do this because I like helping people. And whether they are a business owner or a key member of a larger company, their business is important to them. They want to see it succeed, and we want to help them do that.


E-Lynn joined on at Dozen Digital in the early days (it sure seems like more than a year ago). She does everything, and does it well. Coming from a liberal arts background, learning to code in college, and working at a school for underprivileged kids in Queens, she has the breadth of skills that make for a great digital marketer.


Kevin and I have known each other for over 10 years. We reconnected a few years ago while playing on a basketball team at Chelsea piers. I made sure to get him the ball in the post when everyone else would just shoot threes (I did plenty of that too). His post-game is only outmatched by his ability to keep things moving in the right direction at Dozen Digital, building new relationships in the community and keeping us stocked with snacks and Wandering Bear coffee (on the way). 


Eamon has joined the team recently as the head of our copywriting and content creation efforts. His diverse background and varied interests (hip-hop to philosophy and everything in between) make him instrumental to the success of our projects. Go follow him on Quora. You will be entertained.


Thanks for reading! Join our newsletter at the bottom of the page to stay updated on the latest happenings at Dozen Digital.